The Story
Always on Sunday was inspired by a legendary Greek movie, with a twist on its title. It is about the joie de vivre, about living your myth, about being free and confident. Living life to its fullest.
We have used a series of inspired Sundays to daydream about creating a style brand where Greek Heritage meets Cosmic Girl. And so here we are.
Have you noticed that Sundays are usually days of sun?
Apart from granting light and heat, the sun also grants strength. This is why we are using the sun in our branding.
Our Sustainable Commitments
WE ARE MINDFUL AND WE WANT TO SHARE IT
No Plastic in our Packaging!
We love branding and we love the environment. So we are selecting packaging materials that do not contain plastic. As much as we might have liked to make a great plastic sticker, we settled for the paper version out of respect.
The Sakoula
For our launch we took inspiration from the greek grocery, the “Bakaliko”, and turned the neo-realism into a conscious and sustainable style product.
We rendered the “Sakoula”, the typical greek plastic grocery-bag into bold fabrics for day, then did the MegaBabe version of it and then extended the inspiration into creating the mini quirky pixie version of “Sakoula” bag-uette for night.
But hey! This is not a bag. This is Sakoula.
Giving back
The €1 Initiative
€1 OUT OF EVERY SAKOULA PURCHASED THROUGH OUR ESHOP OR IG GOES TO SUPPORT WWF GREECE!
We care about the environment, and we do want to make a contribution. Hence, on 14 August 2021 we announced that €1 out of every Sakoula sold goes to contribute to a good cause.
To begin with we have picked WWF Greece. With a little help from our friends. You.
The Force
Elina Svirou is the founder & creative force of Always on Sunday.
Elina is an urban explorer, a world traveler, and a beauty afficionado. Always on Sunday is a brand about the joie de vivre, living your myth, being free and confident. Living life to its fullest.